https://www.west53digital.com/services daily 0.75 2022-01-21 https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1564644755519-KXGW5ZQFLJ0J1WP2EMVK/digital_workshops.jpg Services - Digital Competency Development A range of innovative and highly interactive skills training and mindset workshops designed to engage and energise participants customised to your organisational learning priorities. Photo by Jamie Street on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1564644334275-PJIL1B6ECB0BU1WTJYJ3/planning-services-unsplash.jpg Services - Digital Change Management Extensive range of digital change management planning and implementation services to drive organisational transition. Photo by New Data Services on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579737701387-PYKR1MNN7MQ8WF2FCXU5/ice_iational-cancer-institute-L8tWZT4CcVQ-unsplash.jpg Services - Integrated Customer Engagement Integrated Customer Engagement planning, Customer experience visioning, Customer Journey Mapping and Persona development. Photo by National Cancer Institute on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579818758098-P0KF6JF11F8Y9V2ZK9F1/CAPOPTanastase-maragos-X4zx5Vc_LZU-unsplash.jpg Services - Capability Optimisation A range of services developed to help organisations to ensure their digital capabilities are optimised to drive commercial realisation Photo by Anastase Maragos on Unsplash https://www.west53digital.com/expertise daily 0.75 2022-01-21 https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1563351433490-HAPEB1VL0JUUINQAETBO/Screen+Shot+2019-07-15+at+6.31.28+pm.png Expertise https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1563664305801-A1WQBVTMSQWKIC0D3LZJ/expertise_ian-schneider-66374-unsplash.jpg Expertise Photo by Ian Schneider on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/a96ee9e1-3128-471e-9184-bad2603ac2c2/Screen+Shot+2022-01-21+at+9.51.30+am.png Expertise - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.west53digital.com/newsletter daily 0.75 2022-01-21 https://www.west53digital.com/contact daily 0.75 2019-07-17 https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1563430706580-PHUDZQO5ZG04WKX25WSS/version_2_contact.png Contact https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1563430613134-ITVTRXBE44YBAFMXNJK7/version_1_contact.png Contact https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1566174449452-ZOAT10HJFYM29KVWMQAN/revised_contact_us.png Contact https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.west53digital.com/testimonals daily 0.75 2022-01-21 https://www.west53digital.com/general-1 daily 0.75 2019-07-20 https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1565594041489-D3BK08V16GAPORLBJ86B/readiness_survey.png Survey - Digital Change Management Readiness Survey Complete the 2 minute survey to find out how your organisation ranks across the 9 key critical success factors and which areas you should focus on for the future. All results are kept confidential and shared on request. https://www.west53digital.com/general-1-1 daily 0.75 2019-07-20 https://www.west53digital.com/services-1 daily 0.75 2019-07-31 https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579746754534-F3HTGIOHPRU39MDSSC7K/keynote_presentations-unsplash.jpg Digital Change Management - Hyper Connected World’ Key Notes Format; Live Conference presentation (40-45 mins) Scope; Latest digital marketing trends and innovation case studies Outcomes; New mindset on digital disruption in marketing Photo by Chuttersnap on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1564561174569-AVKLXIWE2FYBGO6423BY/planning-unsplash.jpg Digital Change Management - Strategic Planning Services - Define change ambition/assess stakeholder readiness - Establish guiding coalition and define Code of behaviour - Finalise learning and development training program - Define communication strategy/plan - Input measurement metrics & KPI’s Photo by SK on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579747701880-50TANMNS4BR4ZHY8JG17/open_mike_panel_discussion-unsplash.jpg Digital Change Management - ‘Open Mike’ Panel Discussions Format; Senior executive leader panel discussion (45 mins) Scope; Perspectives on digital disruption/commercial impact Outcomes; Aligned understanding of business leader priorities Photo by Kane Reinholdtsen on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579747832340-6KYEWX8CTDKLN3GYEW9E/reverse_mentoring-unsplash.jpg Digital Change Management - Reverse Mentoring Program Format; Short form 1:1 mentoring sessions (45 mins) Scope; ‘Hands on’ education senior leaders on digital platforms Outcomes; Improved understanding of digital marketing/capabilities Photo by Austin Distel on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579747406690-SHLORN1WSJJT0V0KZDZB/digital_lunch_learns-unsplash.jpg Digital Change Management - Digital Lunch and Learn sessions Format; Quarterly informal sharing/training (60-75mins) Scope; Experts sharing capability application and exercises Outcomes; Increased digital knowledge and confidence Photo by Wonderlane on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579818868586-KBHCTW5VGTZFPOGBVGMN/ASpiration_john-towner-bZXQ6zUmqkw-unsplash.jpg Digital Change Management - Digital Aspiration Planning Workshop Format; Senior Leader Workshop (4 hrs) Scope; Understand digital disruption/business opportunities Outcomes; Definition of digital aspiration, key and critical success factors Services; Workshop and Strategic Planning services available Photo by John Towner Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579747557767-O10SEI9GZX82EAZI8J56/what_good_looks_like_podcast.jpg Digital Change Management - ‘What Good Looks Like’ Webcasts Format; Webcast session (60 mins) Scope; Internal expert case study sharing & insights Outcomes; Improved knowledge to company application Photo by Israel Palacio on Unsplash https://www.west53digital.com/gallery-3 daily 0.75 2019-07-31 https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1564563300057-6IT96SVQ82HQGFNNBH10/digital_sales-unsplash.jpg Digital Competency Development - Digital Sales Accelerator Format; Team based workshop (3-4 hrs) Scope; Customer Experience/ideation challenge Outcomes; New mindset & CX planning solutions Photo by Linkedin Sales Navigator on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1564562908785-Z8ZQ8K7P7M9594H22REC/shark_tank-unsplash.jpg Digital Competency Development - Shark Tank Challenge Format; Innovative team competition (60-75 mins) Scope; New ideas pitch to Shark Tank Panel Outcomes; Mindset & win funding to proto-type Photo by David Clode on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1564562199161-CNFTI1Q72AJV7NWD6MS1/digital_bootcamp-unsplash.jpg Digital Competency Development - Digital Boot Camps Format; Informal case study sharing (60-75 mins) Scope; Interactive digital capability training Outcomes; Educate on purpose, functionality & results Photo by Yaoqi Lai on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1564565000161-36ZB7QSX08Y45FR7ZWPG/snapshots.jpg Digital Competency Development - ‘Short bite’ Snapshots Format; 5-10 minute presentations (60-75 mins) Scope; Sharing Business Unit digital case studies Outcomes; Improved integrated marketing knowledge Photo by Marco Bianchetti on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1564563240447-0SBSQSZ2P6VOI564HTK9/sales_champions-unsplash.jpg Digital Competency Development - Digital Sales Champions Format; Interactive sharing webcast (45-60 mins) Scope; Sales force digital champions best practice Outcomes; Increase knowledge of ‘how to’ digital tips Photo by Christopher Gower on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1564563457790-MFJM01BC4OXYV4A850TU/apprentice-unsplash.jpg Digital Competency Development - Digital Apprentice Project Format; Team based workshop (1.5-2 hrs) Scope; New Capabilities/project brief/SME’s help Outcomes; Increased strategic planning knowledge Photo by Priscilla Du Preez on Unsplash https://www.west53digital.com/general-1-2 daily 0.75 2019-07-31 https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579750692141-2F2WWQX1RAFAGO0X2QW2/key_opinion_leader-unsplash.jpg Capability Optimisation - Digital Co-creation - Key Opinion Leader Format; Pilot new technology proto-type apps/solutions Scope; KOL Digital Co-creation project Outcomes; Deeper relationships, education content for HCP sharing Services; Project based consulting/implementation services available Photo by Piron Guillaume on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579750216483-2S0PXJ4L0HVXDNBPVTJ2/project_implementation-unsplash.jpg Capability Optimisation - Digital Capability optimisation A range of strategic planning, project management and implementation/ execution services to provide assessment on current state digital capability maturity status and future state plans to optimise commercial realisation Photo by Bernard Tuck on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579750544149-6L7PIIKWZ473SCNHR08Y/oddjobs-unsplash.jpg Capability Optimisation - Digital Oddjobs Digital organisational structure review Digital planning framework review Global/regional digital strategy alignment review Digital capability roadmap alignment review Digital transformation analytics planning Photo by James Pond on Unsplash https://www.west53digital.com/ice daily 0.75 2020-01-23 https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579748943073-5W706EZMTGUAGK03P0B2/ice2_jakob-owens-WUmb_eBrpjs-unsplash.jpg ICE - Integrated Customer Engagement Planning model Providing brand teams with a structured strategic planning model to develop campaign briefs for major tactical activities and Integrated Customer Engagement plans that mix traditional and digital channels. Services provided as Workshop or in-depth Project consulting Photo by Jacob Owens on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579741680077-AOOS8O73BN09BZ9GLVW2/customer_experience-unsplash.jpg ICE - Customer Experience Vision & Planning Format; Team based participation workshop (3-4 hrs) Scope; Understanding customer experience/ideation challenge Outcomes; New mindset/approach to planning customer experience Services; Project services or Workshop services available Photo by Jexael Melgoza on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579742058224-P118DV8PKU8V5INHROYV/cjm.jpg ICE - Customer Journey Mapping Format; Team based participation workshop (3-4 hrs) Scope; Understanding customer journey mapping/group challenge Outcomes; New mindset applying principles to identify new solutions Services; Project services or Workshop services available Photo by Joshua Rawson-Harris on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1579742802791-Q7HYDF0CX3JN6Q4VZ25E/Persona_daniil-kuzelev-QRawWgV6gmo-unsplash.jpg ICE - Customer/Patient Personas Format; Team based participation workshop (3-4 hrs) Scope; Understanding Persona model and group ideation challenge Outcomes; Applying principles to identify existing data and gap analysis Services; Project services or Workshop services available Photo by Daniil Kuzelev on Unsplash https://www.west53digital.com/home daily 1.0 2022-01-21 https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1596169202943-S6CL2ZSAXEVQRZHGM18V/ice2_jakob-owens-WUmb_eBrpjs-unsplash+copy.jpg Home West 53rd St Digital Services Our services include digital aspiration planning, digital change management, integrated customer engagement planning; customer experience, customer journey mapping, campaign journeys and personas, digital capability optimisation and leading teams to transition to agile ways of working. Photo by Jakob Owens on Unsplashed https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1563355465490-8E8RYM96MIMTSRDLL44A/critical_success_factors.png Home - What inspired West 53rd St Digital? Photo by Noah Buscher on Unsplash https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1635721703758-HD77YLRQ9WFGRO0WFJVF/ffe2f3ac-5e2b-5891-90be-8a2d020e7e23.png Home - Health Industry Hub; Digital & CX Digital Acceleration Roundtable 3 Leading Digital and CX experts; Julie Fish, Vitaris and Tsumi Smith, AbbVie provide insights into digital customer engagement, CX, change management co-hosted by Peter Stephenson & Rozalina Sarkezians. https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1624602159892-2KS59GA75KVNJU6R1G3C/Digital+Acceleration+Roundtable+Series+-+Novartis+Oncology%2C+Takeda+-+Health+Industry+Hub%2C+West53rd+St+Digital+copy.jpg Home - Health Industry Hub; Marketing Digital Acceleration Roundtable 2 Senior pharma marketers Paul White, Novartis and Mahesh Malalage, Takeda sharing their perspectives and insights on the fast changing digital landscape and new marketing opportunities co-hosted by Peter Stephenson and Rozalina Sarkezians. https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1624601754343-IGNDWAWMIK9XOTV6TEXP/Screen+Shot+2021-06-25+at+4.13.57+pm.png Home - Australian Marketing Institute 2021 Marketing Excellence Awards Great to participate again Judging AMI Marketing Awards this time it was the 2021 CX Category. https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1617867879070-DHS6YUWXO66LF788WT4G/Screen+Shot+2021-04-08+at+5.35.52+pm.png Home - Health Industry Hub; Customer Engagement Digital Acceleration Roundtable 1 Industry thought leaders Alida Rossi, AbbVie and Charles Waterfield, Astra Zeneca sharing their perspectives and insights on the fast changing digital landscape and new customer engagement opportunities co-hosted by Peter Stephenson and Rozalina Sarkezians. https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1597127431814-Z5IYU2JWFVH5QMBYS6Q5/Screen+Shot+2020-08-11+at+4.27.39+pm.png Home - WEBINAR; ‘COVID Impact on HCP Engagement’ - June 2020 See panel of leading Australian digital experts sharing their insights on COVID in eyeforpharma Webinar facilitated by Peter Stephenson with 500+ attendees across Asia Pacific https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1603952159664-AZG00LCQQXEXYWGFAAWW/Screen+Shot+2020-10-29+at+2.38.06+pm.png Home - Pharma Australia 2020 - Field Force 2.0 Digital Transformation Roundtable - October 2020 Interactive roundtable discussion around how to build field force belief in digital tools along with digital competency and learnings from COVID-19. NB: Introduction section not included due to technical issues. https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1597125947656-E7OCOOUZCDFIR7ALREJX/Screen+Shot+2020-08-11+at+8.12.34+am.png Home - BLOG: COVID forced pharma industry transformation to a ‘digital-first world’ - August 2020 Article in ‘Swipe Bytes’ by Peter Stephenson outlining what the critical success factors are for driving commercial realisation in the ‘new normal’? https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1597127681700-JEEOJSA7KCCAM2RZ5XRC/Screen+Shot+2020-08-11+at+4.26.20+pm.png Home - BLOG: ‘Marketers Tips; Avoid digital disruption in a COVID World’ - April 2020 See article by Peter Stephenson in Health Industry Hub newsletter with 8 tips for pharma marketers to adapt their Customer engagement plans https://images.squarespace-cdn.com/content/v1/5d2eb35d8fd25f00014ef028/1570002371406-K2EI0G3CY2T4BFNI1LDW/Screen+Shot+2019-10-02+at+5.45.13+pm.png Home - BLOG: ‘How Australians rate top 3 tech companies on data privacy and impact on brand reputations’ - October 2019 See article by Peter Stephenson in Which-50 newsletter using Adoreboard social media platform research on Brand trust perceptions of top tech companies